Course I—Technology Assessment

Now available as a stand-alone module!

This course provides the foundation of the technology commercialization process. The course links the activities of research and development, technology transfer, market research, technology entrepreneurship and situation analysis in order to determine a "go/no go" decision about the new technology. The course covers assessing the commercial potential of a new technology, how it is differentiated from the competition, how to determine its best potential markets and market segments, and how to determine the overall future value of the technology.

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Course II—Technology Marketing and Strategy

This course covers the unique marketing and strategic concepts related to commercializing new technologies, and the uncertainties that make marketing new technologies different from traditional product marketing. The course teaches participants to develop strategies necessary to gain market acceptance of hi-tech products, covers the technology product development process, and the product adoption life cycle. It also covers the promotional skills, the sales processes and tactics involved in marketing high-tech products and services.

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Course Objectives

Course III—Technology Venture Management

This course explores best practices in developing organizational skills to foster creative company cultures conducive to commercializing high-tech ventures. The course also covers operational issues in high-tech ventures, such as supply chain management, channel distribution, partnerships and alliances. Participants will learn why and how company structures can impact the performance of the company and how to identify and acquire necessary resources to commercialize high-tech ventures. The course also explores effective communication skills, types of leadership in entrepreneurial ventures, and human resource issues unique to high-tech ventures.

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Course IV—Technology Venture Financing

This course covers the unique aspects of planning, presenting, valuing and financing high-tech ventures. It integrates the lessons learned in the first three courses so you can develop a comprehensive business plan and venture strategy. It addresses the legal, intellectual, financial and business issues that are unique to high-tech ventures. Participants learn how to develop and present a business presentation to potential investors, employees, strategic partners and others that might be necessary in commercializing new technology. Also covered are valuation of a business entity, stock allocation and employee options, term sheets and other financing and funding issues associated with high-tech ventures.

This course answers questions such as:

Course objectives


At the completion each of the four courses participants take an assessment evaluating their assimilation of the materials in the courses. Upon passing the assessment participants will be granted a Certificate in Technology Commercialization.


Assessments are conducted online for one week after the completion of the four courses. Participants must pass each of the four courses to gain the certificate. If they do not pass a particular course, they are allowed a second attempt at that module. A grade of 70% is passing on any one module.

Course Details